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This web site states the following, "Your shopping cart is empty! RKs Message For You." We noticed that the web page stated " RK tells you How to add Color to Life." It also said " Presenting Color Mate, nourished with the goodness of henna and Himalayan Herbs, it is the most natural way of colouring your hair. Being a powder hair color, unlike creams, it does not enter your hair follicle. Instead, it coats your hair with the color you desire without any damage and keeps them looking healthy and natural always." The header had color-mate hair color as the highest ranking optimized keyword. It is followed by herbal hair color, permanent hair color, and best hair color which isn't as ranked as highly as color-mate hair color. The next words colormatehaircolor.com uses is natural hair color. hair coloring tips was included and will not be understood by web engines.